The Rexton is priced at Rs. 17.67 lakh and is the first vehicle under the SsangYong standard to roll out from Mahindra’s Chakan facility by Pune. The vehicle was first revealed at the Busan Motor Show in Korea, and is currently on sale in 66 countries. Ssangyong wants to make India its second biggest export market, by taking benefit of parent company Mahindra and Mahindra’s domination of the country's thriving SUV sector.
India is an unexploited market for Ssangyong, which counts Europe and Latin America as its two major export goals. The car maker shipped two-thirds of its manufacture in the last financial year, and is targeting rising economies such as Russia and South Africa as well as India for its luxury SUVs. "This is the best probable promote for Ssangyong," thought Yoo-Il Lee, Ssangyong's chief executive officer. "I am very certain that India will become Ssangyong's second-largest export market," he added, lacking providing particulars. The firm does not give a collapse of its export souk by sales.
Ssangyong will sell its vehicles beside Mahindra SUV Cars in the Indian car maker's showrooms, but as the South Korean models are more luxurious than the India ones, will not struggle alongside them for market share. Mahindra dictate India's increasingly crowded SUV market, where it sold four times as a lot of the vehicles than its adjacent rival, Tata Motors Ltd, in the last financial year that ended in March.
Ssangyong is approaching into a division where global motor firms are effectively expanding. Ford Motor Co. said in January it would spend $142 million improvement its Indian plant to build the EcoSport SUV, due for launch next year, and Renault SA start its first India-specific SUV, the Duster, in June. The South Korean firm, which was shut to ruin before Mahindra paid $460 million for a bulk stake in March 2011, plans to bring more models to the realm over the next few years, Chairman Pawan Goenka said.